DStv is a popular Sub-Saharan broadcast satellite entertainment service owned by MultiChoice.
Amanda was given the opportunity to deliver the majority of digital assets which were used to promote the 2018 FIFA World Cup, for DStv Africa, across multiple African countries.
WEBSITE
Amanda offered creative input and proofread, edited, and SEO-optimised the information for the landing page website featured below. She also presented a design option for the site, however, it was not the final featured design.​​​​​​
SOCIAL MEDIA + GOOGLE ADVERTISING
Six phases of messaging were rolled out over the course of the tournament. Amanda was tasked with creating the below for all phases, for use across multiple African countries:
• Created the content plan with a messaging matrix
• Designed the organic and paid social media posts (Facebook, Twitter and Instagram)
• Wrote the copy to be included with all posts
• Designed a variety of digital banners for Google advertising
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