Brief
I was given the opportunity to deliver most of the digital assets which were to be used to promote the 2018 FIFA World Cup for DStv Africa, across multiple African countries.
Website Landing Page
I edited and proofread the information to be used on the website landing page, which I also made SEO ready for web. I also presented a design option for the home page, however it was not chosen. The website design which appears below was the site which went live and featured my copy editing.
Social Media + Google Advertising
I designed social media posts for Facebook, Twitter and Instagram (organic and paid) for 6 phases; which were rolled out over the course of the tournament. I created a messaging matrix for these phases, with relevant copy to be included with each post. I also created digital banners for Google advertising for all 6 phases.

The Facebook page below is a mock up example which includes designs and copy I created for one of the phases, for use across multiple African countries.
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