Brief
ThermaCare Heat Patches are self-heating patches that provide effective relief from pain through muscle relaxation. When ThermaCare introduced their Heat Patches to the South African market, we were briefed to create a piece that educated consumers about back pain and when heat should be applied to soothe it.
Solution
I was provided with the medical copy which included tips on how to prevent and treat back pain, including causes of back pain, risk factors and when to apply heat versus when to apply cold to treat pain. I utilised the ThermaCare colours effectively with icons and graphics to create a visually interesting poster which was easily digestible for the consumer.
Elements
The element shown below is specifically the back pain infographic, however I also created print adverts, brochures, drop cards and other printed material to promote the product.
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