Brief
Zebro’s is a fast food restaurant that specialises in flame grilled food over a braai (BBQ), with a focus on chicken. When Zebro’s was acquired by Taste Holdings; they decided that the logo needed to be refreshed, however the wordmark and colours should remain the same, as consumers had come to recognise them.
Solution

With a focus on the love of chicken, I decided to change the chicken icon to incorporate a very bold chicken, with a subtle heart. I took away the gradients and made the design more flat and simple. Several options were presented to the client, ranging from just a few steps away from the original logo to being completely transformed.
Elements
Along with the logo design, I was also tasked with rolling out a completely new look for the menus, posters, print ads and billboards; as well art directing the food photography and assisting other designers on following the new look.
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